In the early 1990s there was a split in the family with Shailesh Gandhi brother of Rajesh and son of Ramchandra.

Both families continue to use the same brand name but there were territorial restrictions.

In the year 1993 Vadilal purchased the Bareilly unit and made major expansion there. In 1995 Vadilal became first Indian brand to export frozen vegetables to the US market. In 2000 When the entire ice cream industry was going through a low phase. We launched the iconic 1+1 scheme in the take home segment 'Party Packs' and it was a greatly successful scheme that it is now an important SKU for all ice cream manufacturers in the country

Today Vadilal is the country's second-largest ice cream brand by sales. Vadilal has the largest range of ice creams in the country with more than 150 flavours sold in more than 300 packs and forms.

A major success factor has been its ability to cater to different market segments through multiple product ranges.

Vadilal Industries which has been growing at about 30% annually for the last 10 years aims to touch Rs 450 crore this fiscal.

Vadilal has a core team of in-house 'ice-cream experts' who taste 15-20 products a day. It has 50000 dealers across India and 250 Vadilal Parlors most franchisee outlets. Vadilal Industries also entered the processed foods industry in the early 1990s and is today one of the largest players in India.

Vadilal Quick Treat: Treading from processed frozen Mango products in 1990's Vadilal has marked milestones in frozen Foods category with multi-faceted growth and an extensive product portfolio along with expanded manufacturing facility.